When I do business with someone, I usually care about 3 things; do they care, will they give me good service and is there value. My recent trip to my cell phone carrier reminded me of this; the price was competitive but the guy behind the counter and over the phone could care less about me, their product and how they represented their company. So I switched carriers. All of us balance our own criteria because bargain-hunters only care about one thing which is price and super quality-minded individuals don’t care about cost as long as the product or service is exactly the way they want it. Income will often determine where our focus is but for “middle” America, we like a blend of benefits.
All of us are either in business for ourselves, work for someone or are in some combination of those 2 realities. But we all should know what benefits and value we bring to the table; what are we good at and how are we better than others. Rest assured, if you’re not asking those questions, your customer’s certainly are. This gives us the chance to evaluate what we do better and hopefully our attributes are a “fit” for the things you value as well.
Here are points which give First U.S. Finance the competitive edge:
We are a brokerage firm which means we contract with multiple lenders and investor groups to finance your equipment and expansion projects. Having multiple sources means that you have multiple opportunities for approval with the best terms possible. Go to a lender with one source and you have ONE chance.
We service you more effectively than other broker firms and lenders. We offer market rate quotes via email usually returned within the hour if not that same day – the truth is, those online rate calculators are updated monthly and some of them quarterly so you will not get an accurate estimate for your budget. We could offer low teaser rates but we’d prefer to give you an honest estimate.
We respond to fit your schedule, not ours. Test me on this, call your local commercial lender on Saturday or Sunday – good luck getting through to anybody and if you do, the call center will only take messages. Then try calling me, if you don’t get an immediate answer you will get a call back within the same day if not hour. Those who have spoken to me on the weekends are always pleasantly surprised; we know weekends are for leisure but if you have a hot project then we’re as determined as you are.
We provide you value and are motivated. What I like about golf is that only the top cut gets prize money; there are not too many spoiled athletes that get to sit on the bench and still get paid in golf. As a broker firm we are in exactly the same position; we perform, get you or your client funded and we get paid and if we don’t then we get nothing because unlike other firms, we don’t collect fees just for “trying”. Credit reviews, consultation, estimates, advice… no cost to you!